FabuLingua’s goal was to gather enough data to determine product-market fit and drive prospective FabuLingua Teacher Module users to join the waiting list. Once on the waiting list, FabuLingua sought to nurture email subscribers with insightful and relevant content—keeping FabuLingua top-of-mind for all waiting list subscribers.

Duo Strategy designed and implemented a hyper-targeted Facebook and Instagram campaign that leveraged FabuLingua’s innovative approach to language learning and eye-catching brand to generate waiting list sign ups. We then developed an email marketing nurture campaign to stoke engagement and build anticipation for FabuLingua’s Teacher Platform launch.

FabuLingua generated over 500 waiting list subscribers with over 80% completing a demographic survey during the waiting list onboarding process. Additionally, waiting list subscribers remained highly-engaged throughout their email nurturing journey—maintaining a 34.40% open rate throughout the five-email, six-week waiting list nurture.