Trendsi’s goal was to test the viability of Google Ads as a scalable acquisition channel, while determining the most cost effective and efficient way to onboard new users from the paid funnel.

Duo Strategy designed and developed a conversion optimized landing page to specifically appeal to Trendsi’s most profitable customers. Once developed, duo created and managed a Google Ads campaign based on competitor and keyword research—funneling traffic to the landing page and optimizing spend based on keyword performance.

Trendsi acquired 4X more sign-ups than anticipated and added Google Ads as a permanent channel in their marketing mix. Duo successfully leveraged high-performing keywords and Dynamic Search Ads to achieve a 16.15% conversion rate and <$1.00 CPC.